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As the basic element of the Brand Identity Program of Pangyo Techno Valley, the brand mark is a representative symbol that is the essence of the entire visual communications that displays the image to inwardly and outwardly.
The basic philosophy of Pangyo Techno Valley contained in the B. I. is the ‘endless communal prosperity’. It symbolizes sharing and circulation of technologies of Pangyo Techno Valley and connotatively contains the philosophy of cooperation, technology, endlessness and prosperity.